The first goal is to get noticed. There are two choices: blend in, or stand out. Once you have your prospect’s attention, only then can you begin to sell.
Is yours based on what brand evangelists want most? Have you talked to them lately? Brilliant marketing is impossible without clear, concise brand positioning.
Even if your brand isn’t the category leader, you can still act like one. Don’t produce ‘me, too’ marketing. Shake things up. Create content that’s completely unexpected. Dive deep into mobile. Get out in front.
It’s a visual world now. People don’t have time for long stories. Respect that. Tell yours quickly and succinctly. Use graphics. Photos. Short videos. Tweets. Keep it brief!
Every day, your brand is competing for attention online. In order to get your fair share, you have to create entertaining, informative content that will be shared. Think YouTube, Twitter, Pinterest, Facebook and business blogs.
The top brands are promoting themselves (and their stories) 24/7. Weekends, too. They find topical news, and latch on. So should you.
The computer of today is hand-held. That should be your focus now. If you don't have a responsive site, we'll build one for you.
Brands love the idea of the ‘free ride’ with social marketing, but it’s just part of the puzzle. Today you need to advertise on social networks to succeed, and pay for visibility in the media your target sees every day.
We really enjoy working with startups because everything is ‘yet to be defined’. This infographic shows the optimal way to develop your brand strategy & marketing plan. We can help every step of the way - with research, strategy, naming, logo and website development. Next comes tactics for building awareness and network connections.
Whether you’re just getting started, or if you have an existing brand that could use a more leading-edge approach, we’re ready to help.
Start with the end goal in mind. What does marketing success look like? Complete immersion in your brand. Ideas that make you a little nervous. Passionate enthusiasm for providing a distinct brand personality. Leading edge tactics – it’s about what’s next rather than what’s been done before. Unflagging support for a great idea. Ability to envision tactics that are beyond the conventional. Highly creative cross-pollinators.
Open, honest communication. Unafraid of risk-taking. Willingness to try bold new ideas. Clear description of marketing goals at the outset. Makes us a true partner in the process. Rewards great work with more work. Ongoing, candid evaluation of all phases of our engagement.