STARTUP MARKETING RULES TO LIVE BY:

stand out as a startup

Being Different in Marketing BEING DIFFERENT IS MORE IMPORTANT THAN BEING BETTER.

The first goal is to get noticed. There are two choices: blend in, or stand out. Once you have your prospect’s attention, only then can you begin to sell.

marketing strategy STRATEGY IS WHERE YOUR BRAND SUCCEEDS OR FAILS.

Is yours based on what brand evangelists want most? Have you talked to them lately? Brilliant marketing is impossible without clear, concise brand positioning.

brand evangelists
how to stand out from the pack

create unexpected marketing IF YOU’RE NOT THE LEAD DOG, THE VIEW FROM ANYWHERE ELSE IN THE PACK IS PRETTY MUCH THE SAME.

Even if your brand isn’t the category leader, you can still act like one. Don’t produce ‘me, too’ marketing. Shake things up. Create content that’s completely unexpected. Dive deep into mobile. Get out in front.

keep marketing simple BE BRIEF OR BE GONE.

It’s a visual world now. People don’t have time for long stories. Respect that. Tell yours quickly and succinctly. Use graphics. Photos. Short videos. Tweets. Keep it brief!

photo marketing
content marketing SF area

content marketing sf LIKE IT OR NOT, YOU ARE IN THE CONTENT BUSINESS.

Every day, your brand is competing for attention online. In order to get your fair share, you have to create entertaining, informative content that will be shared. Think YouTube, Twitter, Pinterest, Facebook and business blogs.

marketing in real time THE WORLD MOVES IN REAL TIME. SO SHOULD YOUR BRAND.

The top brands are promoting themselves (and their stories) 24/7. Weekends, too. They find topical news, and latch on. So should you.

marketing in real time
mobile marketing SF

responsive site development SF YOUR TARGET LIVES ON MOBILE DEVICES. WHAT ABOUT YOUR BUSINESS?

The computer of today is hand-held. That should be your focus now. If you don't have a responsive site, we'll build one for you.

social media marketing sf SOCIAL MEDIA MATTERS, BUT ADS BRING IN CUSTOMERS.

Brands love the idea of the ‘free ride’ with social marketing, but it’s just part of the puzzle. Today you need to advertise on social networks to succeed, and pay for visibility in the media your target sees every day.

social media marketing sf

WHAT DO SMART STRATEGY AND INNOVATIVE TACTICS PROVIDE?

Some startups never invest the time to get marketing strategy right. But when you create a positioning based on what your customers want most, you get far better results. What you’re offering will resonate – it’s not just another distraction. You can build your business faster, with devoted customers who will evangelize for you.
Today you have to offer original content to help bring potential customers one step further down the path to a sale. The trick is creating content entertaining enough to view and share. Our years of video and animation production experience for both consumer and b2b brands is the key to better results.
We utilize the latest SEO and SEM techniques to ensure that potential customers will find you. We also take advantage of Responsive Web Design so your brand will look great on tablets and mobile devices, too. Small screen functionality is the key to the future success of your brand.
Today, you need to be a valuable information resource for both existing and potential customers. We’ll help you develop a program that takes full advantage of the networks potential customers visit most. Social marketing is not one size fits all. You have to be precisely where your target spends the most time.
marketing strategy SF

We really enjoy working with startups because everything is ‘yet to be defined’. This infographic shows the optimal way to develop your brand strategy & marketing plan. We can help every step of the way - with research, strategy, naming, logo and website development. Next comes tactics for building awareness and network connections.

Whether you’re just getting started, or if you have an existing brand that could use a more leading-edge approach, we’re ready to help.

WHAT TO ASK OF YOUR AGENCY:

Being Different in Marketing Start with the end goal in mind. marketing strategy What does marketing success look like? create unexpected marketing Complete immersion in your brand. keep marketing simple Ideas that make you a little nervous. content marketing sf Passionate enthusiasm for providing a distinct brand personality. marketing in real time Leading edge tactics – it’s about what’s next rather than what’s been done before. responsive site development SF Unflagging support for a great idea. social media marketing sf Ability to envision tactics that are beyond the conventional. Creative Cross Pollinators Highly creative cross-pollinators.

WHAT WE WANT FROM OUR CLIENT:

Being Different in Marketing Open, honest communication. marketing strategy Unafraid of risk-taking. create unexpected marketing Willingness to try bold new ideas. keep marketing simple Clear description of marketing goals at the outset. content marketing sf Makes us a true partner in the process. marketing in real time Rewards great work with more work. responsive site development SF Ongoing, candid evaluation of all phases of our engagement.